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In Tribute, Celebrity Chef Sandra Lee to Put Modern Spin on Traditional Oatmeal Raisin Cookie Recipe (Spring 2006 — Kingsburg, CA.) The Sun-Maid Girl, famous for her red bonnet and for holding a tray of freshly picked grapes, is receiving a digital make-over on her 90th anniversary. This American icon is taking on an animated form in nationwide television commercials, print advertising, and on a newly designed website www.sunmaid.com. It was 90 years ago that a young girl Miss Lorraine Collett posed for America's favorite raisin and dried fruit trademark in Fresno, California. Her likeness would become one of the world's best known trademarks and the cornerstone of Sun-Maid's packaging and advertising. "Set to turn 90, the Sun-Maid Girl deserves a new look for the new century and our continued mission of sharing the benefits of naturally delicious raisins and other dried fruits with consumers," said Barry Kriebel, president, Sun-Maid Growers of California. "We're excited with the resulting television commercials, which put a modern spin on our message that raisins are 'Just Grapes and Sunshine.' " Likewise, the brand has enlisted Celebrity Chef Sandra Lee, of "Semi-Homemade" fame, to put a modern take on the traditional oatmeal raisin cookie recipe. "Sandra herself has become somewhat of an icon to today's busy woman, who juggles family and career," said Kriebel. "We are pleased to have her showcase the added benefits that raisins can bring to a wide-range of recipes — from both a taste and health perspective." Lee will also help launch four new recipes from Sun-Maid, including a raisin bread Monte Cristo and spinach salad with raisin vinaigrette. "I'm delighted to take a role in commemorating the Sun-Maid Girl's 90th birthday, by retooling and modernizing an American classic with America's favorite raisins," said Lee. "I remember growing up and baking with my grandmother, who always had Sun-Maid raisins for any occasion from snacking to baking. I do the same today with my nieces and nephews. They love Sun-Maid raisins and I love that they help to make many of my semi-homemade dishes delicious." The animated Sun-Maid Girl and the new television commercials are the work of Synthespian Studios, North Adams, Massachusetts and are based upon consumer research conducted by McCann Erickson, Los Angeles, California, which also planned and purchased the national television schedule. The newly designed website was created in collaboration with Marsteller, New York, New York. Sun-Maid's new campaign was announced in a full-page color ad in USA TODAY on March 15th. Sun-Maid Spice Raisin Oatmeal Cookie Bars
Consumers can visit www.sunmaid.com for additional, versatile recipes from healthy meals and snacks to delicious desserts, including:
About Sun-Maid Founded in 1912, Sun-Maid Growers of California is the world's largest producer and processor of raisins and other premium quality dried fruits. Sun-Maid's raisin sales of over $200 million and 200 million pounds annually are approximately half "Sun-Maid" retail consumer products and half ingredient products for such items as cereals, breads, and a variety of other food products. Located in Kingsburg, California in the heart of the San Joaquin Valley's raisin producing district, Sun-Maid products are distributed throughout the United States and in more than 50 countries. For more information about Sun-Maid Growers, visit www.sunmaid.com. Contact: Mark Bagley Sun-Maid Growers of California (925) 463-7555 MBagley@SunMaid.com Lisa Grossman Burson-Marsteller (310) 309-6654 lisa.grossman@lax.bm.com |  | | ||||||||
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